Exclusive News: MONOPOLY GO! Joins Forces with McDonald’s MONOPOLY for Mega-Promotion

Chicago, IL — November 3, 2025 — The highly lucrative intersection of mobile gaming and mass-market consumer promotion has just witnessed its biggest partnership yet. Scopely’s globally successful title, MONOPOLY GO!, has officially rolled into the legendary McDonald’s MONOPOLY® Game, creating a massive dual-platform event set to dominate the autumn mobile game advertising landscape and drive unprecedented levels of user acquisition and brand engagement.

This collaboration is far more than a simple licensed tie-in; it represents a strategic, digitally-integrated marketing masterclass that merges the viral appeal of the mobile game with the high-traffic, real-world reach of the fast-food giant. The cross-promotion began its game period on October 6th, 2025, running concurrently with the in-restaurant contest, and its impact on key performance indicators (KPIs) for both brands is expected to be substantial.

Deep Integration: Real-World Prizes and High-Value In-Game Rewards

The 2025 edition of the McDonald’s MONOPOLY Game introduces a significant digital component, heavily leaning on the McDonald’s App and the integration with MONOPOLY GO!. This dual gameplay mechanic ensures that nearly every interaction, both physical and digital, pushes users toward greater immersion in both the sweepstakes and the mobile game.

The high-value rewards are designed to appeal to both the casual player and the high-LTV gamer, a strategy targeting the sweet spot of high CPC keywords in the casual gaming vertical:

• Exclusive In-Game Content: Participants in the McDonald’s promotion receive codes for MONOPOLY GO! that unlock premium virtual goods. These include much-coveted rewards such as Bonus Dice Rolls, unique cosmetic shields, and special player tokens, all designed to enhance the user experience and encourage long-term player retention.
• Grand Real-World Experiences: The biggest prizes link directly to the game’s core theme of a global tour. Participants have the chance to win a spectacular, Tycoon-worthy prize package valued at $50,000, offering all-expenses-paid trips to glamorous destinations featured on the MONOPOLY GO! game boards, such as Paris, Maui, and Monaco. This aspirational element serves as a powerful customer acquisition magnet.
• The Digital Shift: The 2025 contest heavily emphasizes the McDonald’s App. Customers must use the app to register for the game and can earn digital game pieces through in-app orders, streamlining the process and bolstering McDonald’s rewards program enrollment. Furthermore, the exclusive “Bonus Play” feature, which offered a second chance at major prizes including a $1 Million Cash Prize (the Bonus Play feature ended on November 2nd, 2025), was entirely app-based, maximizing mobile engagement.

Strategic Marketing Analysis: Maximizing CPC Value

This partnership is a textbook example of a large-scale, cross-industry promotion designed to boost two primary revenue streams: fast-food sales and mobile game monetization. By creating a mandatory digital bridge—requiring players to interact with both the physical packaging and the McDonald’s App to access MONOPOLY GO! rewards—the brands are able to effectively cross-pollinate their user bases.

High-Value Keywords Targeted in this Campaign:

• Real-World Rewards Integration: Linking virtual rewards to tangible prizes elevates the perceived value of the in-game experience, driving first-party data collection for future personalized advertising.
• Casual Gaming User Acquisition: The immense household name recognition of McDonald’s and the physical nature of the promotion provide a low-friction entry point for demographics who may not typically respond to traditional mobile game advertising channels.
• Loyalty Program Enhancement: The requirement to be an opted-in member of the MyMcDonald’s Rewards program to participate provides invaluable data on user behavior, enhancing the Lifetime Value (LTV) of both the fast-food consumer and the mobile gamer.

For mobile game publishers, collaborations with high-volume fast-food chains represent a significant leap in performance marketing, offering massive scale and the ability to measure a direct correlation between offline purchasing behavior and online game engagement—metrics which are crucial for optimizing ad spend ROI in 2025.

A New Benchmark for Consumer Sweepstakes

The partnership between MONOPOLY GO! and the McDonald’s MONOPOLY Game sets a new global benchmark for the blending of interactive entertainment and consumer sweepstakes. It leverages the strengths of both brands: McDonald’s unparalleled daily foot traffic and the massive, constantly engaged user base of a top-tier mobile title. The success of this integrated campaign serves as a powerful case study for any publisher seeking to navigate the complex landscape of 2025 mobile game marketing by focusing on creative, high-impact, real-world collaborations.

The contest officially ended its main game period on November 2nd, 2025, but the ability to redeem and play any collected physical or digital game pieces extends until November 23rd, 2025, allowing players a final window to secure their high-value virtual and real-world prizes. (Source: Scopely Official Announcements, McDonald’s Official Rules).